Client Case Study:
Texas Back in Business was awarded a contract to hand out $100 million federal dollars, via the GLO / HUD to small business owners who were affected by hurricane Harvey. We designed a basic website to promote the company’s mission, setup 4 NSA level security compliant servers and custom wrote (yes, from scratch) a custom application the underwriters use to track applicants’ business and tax documents, assess applicant worthiness based on specific calculations, hold monies to be potentially awarded in escrow and distribute the funding into 2 specific zones. My team passed several audits from independent companies, the GLO, HUD, and Earnst & Young – with flying colors.
THE PROCESS OF A REBRAND – HOW IT STARTS We start with a discovery process to define who you are, who your target market is, and what your goals are. We discuss your current marketing efforts, what works, what doesn’t. Then we take a look at your competition to make sure your brand stands out and hits on unique value propositions we can leverage for your traditional, social, digital and other marketing efforts. Finally, we start pulling concepts and inspiration to get the design or redesign process started for you.