THE PROCESS OF A REBRAND – HOW IT STARTS We start with a discovery process to define who you are, who your target market is, and what your goals are. We discuss your current marketing efforts, what works, what doesn’t. Then we take a look at your competition to make sure your brand stands out and hits on unique value propositions we can leverage for your traditional, social, digital and other marketing efforts. Finally, we start pulling concepts and inspiration to get the design or redesign process started for you.